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Re-opening of
Qasr Al Muwaiji
Executive Creative Director at Action Impact
The re-opening of the birthplace of the UAE president following renovation was a significant cultural moment.
The beautifully restored fort, in the UNESCO World Heritage Site at AL Ain, required a sensitive touch.
We created a short, beautiful projection sequence telling the story of the fort from its earliest days to the present day, blending archive photography with drawings.
We also created an evening of celebration, involving traditional music and poetry, and a week-long programme of activities for local schools.




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